How the image of Sziget Festival Evolved

“The image of Sziget Festival has undergone several changes over the past 25 years. It has been known as Diáksziget, Pepsi Sziget, and now, with the slogan “Island of Freedom,” we simply know and love it as “Sziget.” In the following, we will attempt to explore the development of Hungary’s most famous festival from a branding perspective.”

My article about the changes in the image of the Sziget Festival. I remember I was impressed by the college curriculum, and as a journalist for a festival magazine, I wanted to test my knowledge.