The image of Sziget has undergone several changes over the past 25 years. There has been Student Island, Pepsi Island, and today we know and love it simply as “Sziget” (Island) with the slogan “Island of freedom”. In the following, we will try to get to know the development of the most famous Hungarian festival from a marketer’s point of view.
What is a corporate image?
The image contains all the external signs of the given company. They are designed consciously and uniformly in every detail…
Article published on Socfest online cultural magazine. (Hungarian)